43° Sports Returns to the Wish Cup: Hockey for a Cause

At 43° Sports, we believe that hockey is more than just a game – it’s a community, a passion, and a way to make a difference. That’s why we’re incredibly proud to return for our second year as an official sponsor of one of the most exciting and meaningful hockey tournaments in the country: The Wish Cup, in Nashville Tennessee.

What is the Wish Cup?

The Wish Cup is a premier roller hockey tournament held annually in Nashville, Tennessee, bringing together top-tier teams from across North America to compete for an incredible cause. Organized in support of the Make-A-Wish Foundation of Middle Tennessee, the event raises funds to help grant life-changing wishes for children with critical illnesses.

But this isn’t just a tournament – it’s a full-on celebration of hockey culture and community. From competitive play to silent auctions, raffles, live entertainment, and unforgettable off-the-rink moments, the Wish Cup combines fast-paced hockey with heartfelt impact.

Starting with only 9 teams in 2020, our tournaments grew more than 10x by 2023. We've since added an annual Ice event. The hockey community helps us achieve our goals of growing the game while making considerable donations to Make-A-Wish Middle Tennessee.

Learn MORE about the Wish Cup's Mission HERE:

Our First Year: Giving Back Through Gear

Last year, 43° Sports joined the Wish Cup family with one goal in mind: to give back through our groundbreaking technology and commitment to the game. We donated $43.00 from every bag sold at the event directly to the Make-A-Wish Foundation, totaling more than $2,000.00 in donations. It was one of the most inspiring weekends we’ve ever had.

The connections, stories, and smiles we shared with players, parents, fans, and fellow vendors were unforgettable. We met so many amazing people and welcomed countless new members to #Team43 who continue to support our mission of eliminating hockey smell and harmful bacteria from the game.

Back and Bigger for 2025

We’re thrilled to announce that 43° Sports will be back at the 2025 Wish Cup with even more to offer. We’ll be donating $43.00 per bag sold once again, and this year we’re also contributing 10% of all merchandise sales to Make-A-Wish Middle Tennessee.

Even better, we’re bringing brand-new, Limited Edition Wish Cup bags to the event – co-branded with the Wish Cup logo and designed to help players keep their gear dry, sanitized, and smelling fresh. These bags are already available for preorder here and will be sold on-site during the event, alongside our custom hats, hoodies, and beanies.

We’ll also be donating one of these limited edition bags to the silent auction for both the roller and ice Wish Cup events.

Why the Wish Cup Matters

The Wish Cup is about more than roller hockey – it’s about heart. It’s about uniting the hockey world behind a mission that truly matters. The energy at last year’s tournament was electric. The vibe was unmatched. You could feel the passion, joy, and purpose in every pass, goal, and cheer.

We are honored to be a part of something so much bigger than ourselves. Sponsoring the Wish Cup allows us to use our product and platform to promote health, safety, and community through hockey. And we’re just getting started.

See You in Nashville!

We can’t wait to return to Nashville, connect with friends old and new, and make 2025 the best Wish Cup yet. Whether you’re a player, parent, fan, or volunteer, stop by the 43° Sports booth and check out the gear that’s changing the game.

Together, we’re not just fighting hockey smell – we’re helping grant wishes.

If you want to attend the Wish Cup, or check out the 43° bag in person, or sign up for next years event, make sure you swing by the tournament from May 30 - June 8 and get all of the information at www.thewishcup.com/tournaments

#WishCup2025 #Team43 #MakeAWish #HockeyCommunity #HockeyForGood #StayFreshPlayYourBest43