Back at the Wish Cup: Another Incredible Year of Hockey, Health, and Heart

We just returned from the Wish Cup 2025, and it could not have been a bigger success.

For the second year in a row, 43° Sports was proud to sponsor this one of a kind roller hockey tournament in Nashville, Tennessee. This year felt even more exciting, more impactful, and more full of life than ever before. From the first puck drop to the final whistle, the energy was constant and the positive atmosphere was everywhere.

 

Behind the Magic: Interview with Wish Cup Founder Colby Collier

The heart and soul behind the Wish Cup is none other than founder Colby Collier, who has built one of the most impactful tournaments in all of hockey. We had the honor of sitting down with Colby during the event to learn more about the mission behind the tournament, its incredible growth, and the lives it’s helping to change.

From just nine teams in its first year to more than 150 teams today, Colby’s leadership and vision have turned the Wish Cup into a national roller and ice hockey movement—one that donates proceeds directly to Make-A-Wish Middle Tennessee. More than a competition, it’s a cause-driven celebration of the hockey community at its best.

Colby also shared his own experience using the 43° Hockey Bag over the past year, calling it a staple in his family’s tournament routine. He raved about how the bag eliminates hotel room odors, protects gear, and saves hockey parents everywhere from the dreaded post-game stink.

WATCH THE FULL INTERVIEW HERE!

We’re grateful for Colby’s support and even more grateful for the opportunity to be part of this amazing event again. The Wish Cup continues to inspire us—and we can’t wait to be back.

 

Building the Community

The best part of the Wish Cup is always the people. We connected with so many incredible players, parents, coaches, and fans who stopped by our booth, learned about the 43° Bag, and joined Team43 right then and there. Many of them made the switch immediately, moving their gear from old bags into their new 43° Temperature Controlled Hockey Bags on the spot.

We also had the chance to check in with the amazing players and families who purchased their bags last year. Hearing about their experiences and how the bag has improved their gear and their health over the past year was a major highlight of the weekend.

FOLLOW OUR INSTAGRAM PAGE FOR ALL THE INTERVIEWS

Sold Out and Grateful

We completely sold out of hats and hoodies. We sold enough bags to keep entire hotels feeling clean and fresh. Most importantly, thanks to the support of the Wish Cup community, we were able to give back in a big way. We donated $43 from every bag sold directly to the Make A Wish Foundation of Middle Tennessee. In addition, we contributed 10 percent of all merchandise sales to help bring joy to kids who need it most.

Big Trade with Big Names: Nasher & Kazxii Join the 43° Family

One of the most exciting moments of the Wish Cup weekend came when we connected with two of our favorite hockey creators in the game: @Nasher and @Kazxii. We’ve been longtime fans of their work, and when the chance came up to make a trade—we could not say yes fast enough.

In an epic video filmed at the Wish Cup, we swapped one of our 43° Temperature Controlled Hockey Bags for a haul of incredible gear from both Nasher and Kazxii. It was all captured in a fun and memorable moment that shows just how fast the 43° family is growing. Check out the full video here: 

WATCH HERE ON YOUTUBE

This is only the beginning of our work together, and we’re beyond excited to welcome Nasher and Kazxii to Team 43°. These guys know hockey inside and out, and their support means the world to us as we continue to spread the word about cleaner, safer, odor-free gear.

Stay tuned for more collabs, content, and big plays ahead.

 

Clean Gear Powered by the Sun

This year, we ran our 43° bag all weekend using a battery and a solar panel. That’s right, we used the power of the sun to keep our gear dry, clean, and odor free. It proved what we have always said  with the 43° Bag, you can have clean and dry gear anytime, anywhere.

CHECK IT OUT HERE!!

The All Star Game: Pure Magic

The All Star game brought it all together skill, excitement, and joy. With packed stands and an amazing crowd, players both young and professional put on a show. The energy was unbelievable and the passion on display reminded us why this event is so important.

Thank You Wish Cup

To the players, parents, staff, volunteers, and everyone who makes this event possible — thank you. Being part of the Wish Cup means more than just showing up to play hockey. It means supporting something bigger, building connections, and giving back. We are honored to be involved and already looking forward to next year.

Keep an eye out for more video content, interviews, and photo highlights coming soon. Follow us on Instagram to stay in the loop and relive the best moments from Wish Cup 2025.

#WishCup2025 #Team43 #MakeAWish #StayFreshPlayYourBest #HockeyForGood #RollerHockeyLove