Custom Bag of the Week Supporting The Wish Cup

Some weeks are bigger than hockey. This is one of them.

This week’s Custom Bag of the Week is dedicated to the Wish Cup, an incredible hockey event that brings players, families, and communities together in support of Make A Wish. Being involved with events like this is exactly why 43° Sports exists. Hockey has always been about more than wins and losses, and the Wish Cup is a perfect reminder of the impact this game can have when it is used for good.

A Custom Bag Built for a Greater Cause

The Wish Cup custom 43° Hockey Bag was designed to proudly represent an event that stands for generosity, hope, and community. Fully customized with event branding, this bag carries the same technology trusted by players at every level of the game.

Each bag features our temperature controlled drying and sanitizing system, designed to significantly reduce odor causing bacteria, keep gear clean and broken in, and make life easier for players on and off the ice. It is high performance gear built to support high performance people, whether they are competing in a championship game or skating for a cause close to their heart.

Growing the Game and Giving Back

What makes the Wish Cup special is not just the hockey. It is the people. Players travel from all over to compete, reconnect, and rally around a shared mission to help grant wishes for children and families who need it most. From the rink to the stands, the energy surrounding the Wish Cup is something you can feel the moment you walk in the building.

We are proud to support events that use hockey as a platform to create real impact, and the Wish Cup continues to raise the bar for what a community driven tournament can be.

Welcoming New Members of Team43

One of the highlights from last year’s Wish Cup was welcoming so many new members into Team43. Throughout the weekend, players, families, and fans stopped by to learn about our technology, see the bags up close, and hear why keeping hockey gear clean and dry is not just about smell, but about health, recovery, and performance.

By the end of the event, we were proud to see dozens of players head home as new members of Team43. From youth players to lifelong hockey families, the feedback was overwhelmingly positive, and it was clear that once people understand the difference the 43° Hockey Bag makes, they do not want to go back.

We are incredibly grateful for the trust and support from everyone who joined Team43 at the Wish Cup, and we cannot wait to continue growing that community at future events.

 

 

Wish Cup West Coast This Weekend

While we will not be able to attend in person, the Wish Cup continues this weekend with the Wish Cup West Coast in California. It is exciting to see this event grow and reach new communities, continuing to spread its mission and impact through hockey.

We will be cheering on all the teams from afar and celebrating another successful weekend of hockey played for a great cause.

Looking Ahead

Custom bags like this one represent everything we love about what we do. They combine innovation, personalization, and purpose into something that players can use every single day.

If your team, tournament, or charity is interested in creating a custom 43° Hockey Bag, we would love to help bring it to life.

Thank you to everyone involved in making the Wish Cup such a special event. We are honored to be part of a hockey community that continues to show how powerful this game can be when it brings people together for something bigger than the game.